Every small business struggles with producing revenue, achieving efficiencies, plotting strategies, handling complexity, and competing effectively. In a business in which the service is advice/counsel/wisdom applied to solve clients’ problems, you, as the practitioner, are the product. If your business is successful, your specialty thrives; if not successful, your specialty has no outlet.
Major league pitchers have pitching coaches; opera singers have voice coaches. Unlike these performers, you are equally a leader charged with managing the business. You are called to be both an expert in your specialty and an expert in running a business. This dual role would be like the pitcher having to also lead the baseball club or the opera singer simultaneously managing the opera company.
A highly accomplished opera singer, without a successful opera company, will stand on the stage and look out at empty seats. You face a similar burden: “To pursue my specialty—my life’s passion—requires me to first build a sustainable, thriving business.” How do you advance your business skills to meet this business-before-specialty dependency? Business coaching.
In the same way you look at investment programs for your clients, your business coaching evaluation must consider your ROI. Your commitment to invest (and business coaching is an investment) will come only after you are able to confidently evaluate your expected return. The same question your clients ask you about investments applies here: Will you receive enough in benefits to make this a profitable decision?
Practice in Action! combines the efficiency of live distance learning with the on-the-ground strength of peer-based reviews, best practices, and accountability. Our 12-month business coaching program for small-to mid-sized financial and wealth management firms delivers a strong ROI arising from our extreme emphasis on execution.
Instead of ivory-tower teaching, our methodology operates uniquely in driving each topic through an Action! Group to your business’ operations. (An Action! Group is a team of nine other peers, committed to each other’s success.)
Unlike a client advisory board or a mentoring relationship, your fellow Action! Group members are practitioners themselves, working alongside you in implementing business planning, marketing, sales, and client service topics, giving you directed refinements of your own thinking, and holding you accountable to achieving the results you want.
“I have an emerging practice that had been struggling. Like most practitioners, I began my business with training in my specialty, but not much in running a business. The coaching I have received in this program has led me to more boldness in my sales and marketing than I could have envisioned before starting. I’m active in multidisciplinary relationships and I have a clear game plan in pursuing target markets that value the benefits I offer. I see a bright future ahead for my business.”
J. Miller, Bountiful, UT
“I’ve learned that stories help my prospects and clients understand the benefits of the solutions I deliver. Stories keep me from getting stuck on jargon and technical information and focuses attention on what’s meaningful to the people sitting across the table from me.”
A. Bennett; New Albany, OH
“The practice coaching provided me with a wealth of information, support, and motivation. The presentations and Action! Group meetings were a terrific way to get questions answered, learn from others’ experiences, and avoid problem areas. This coaching program is a fantastic way to build a practice!”
D. Morgan-Birch; Tucson, AZ